He started in February 2008 at Tchibo, focusing on coffee and sustainability. As the "roaster of hearts," he is the media contact for company-related inquiries, logistics, sales channels, human resources topics, the corporate website, and spokesperson for Tchibo MOBIL. He also supports internal communications and continually works on improving his sensory skills in coffee tasting. At least, that's how he tries to justify his high coffee consumption, which is well above the 5 cups a day mentioned in the Tchibo podcast.